Integrated PR, digital and creative communications

We are O

About O

HellO

We are an integrated PR, digital and creative communications agency that has won over 50 industry awards in the last 10 years, making O one of the most awarded agencies outside London. Our approach is full circle – we are not bound by media channel, but anchor everything around great content that your customers will want to share on social media, talk about at the bus stop or click through to find your products and services.


If you want word of mouth, create stuff worth sharing 

Anon

What we do

We bring brands to life through integrated PR, digital and creative communications that understand your customer and drive your business forward.


Thought

Thought

Before we come up with the creative ideas we need to know the lay of the land. Brand insights such as your market, trends, competition, customer segmentation and behaviours and buying patterns is vital before we get started.
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Strategy

Strategy

Our strategy and planning process is what makes our campaigns work. We need to know your objectives if we are to offer a challenging solution. We may be creative, but everything is anchored in a clear focus.
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Media Planning

Media Planning

In today’s world we are the media – you are the media. Everyone is the media. So planning a campaign needs to take into account the paid, owned and earned media available to you to reach your target audiences.
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Media & Blogger Relations

Media & Blogger Relations

Print, broadcast and online media are still very much alive but we also need to remember those individuals that have a big audience such as bloggers. We ensure your brand is talked about in all the right places with a creative and strategic editorial plan.

Social Media

Social Media

We’ve been in the social media sphere for many years, its not new to us. From introducing your brand to the world of social through clear strategies, to training your team or providing fully outsourced social media campaigns – we know how social fits in the circle of communications.

Digital Content

Digital Content

From video production to blog writing, infographics,photography and illustrations – visual editorial storytelling is at the heart of our content marketing services.
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Experiential events

Experiential events

This is where we take your message right into the hands
of your audience – literally. Experiential stunts, roadshows, events, sampling experiences and street level engagement let your customers taste and feel your brand.
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Design

Design

Our studio team creates a range of materials from brochures to advertisements, website and social media site design to newsletters and magazines that bring your brand to life.
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Internal comms

Internal comms

It’s one thing having a great brand story, but if everyone who works for you doesn’t get it – you don’t have one. Our internal employee relations campaigns look at how to motivate and engage your people to live and breathe your brand every day.
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Reputation management

Reputation management

Sometimes life just doesn’t go to plan. We are on hand to offer strategies to deal with difficult situations to limit damage and ensure you manage a crisis with poise. In today’s social media age its even more important to protect your company’s reputation, so our skill is doing it at lightning speed.

Corporate Social Responsibility

Corporate Social Responsibility

Companies that care and work with their communities earn the trust of their consumer. We develop bespoke programmes that help you make a difference to the world you work in, and ensure they are right for your overall brand purpose.
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Sponsorship

Sponsorship

This isn’t just about putting your logo on a football shirt – our sponsorship programmes match your brand with ambassadors that fit your ethos. From celebrities, local people, charities or campaigns our sponsorship strategies have seen our clients’ names aligned with the right people and places.

Thought

Thought

Before we come up with the creative ideas we need to know the lay of the land. Brand insights such as your market, trends, competition, customer segmentation and behaviours and buying patterns is vital before we get started.
.

Strategy

Strategy

Our strategy and planning process is what makes our campaigns work. We need to know your objectives if we are to offer a challenging solution. We may be creative, but everything is anchored in a clear focus.
.
.

Media Planning

Media Planning

In today’s world we are the media – you are the media. Everyone is the media. So planning a campaign needs to take into account the paid, owned and earned media available to you to reach your target audiences.
.
.

Media & Blogger Relations

Media & Blogger Relations

Print, broadcast and online media are still very much alive but we also need to remember those individuals that have a big audience such as bloggers. We ensure your brand is talked about in all the right places with a creative and strategic editorial plan.

Social Media

Social Media

We’ve been in the social media sphere for many years, its not new to us. From introducing your brand to the world of social through clear strategies, to training your team or providing fully outsourced social media campaigns – we know how social fits in the circle of communications.

Digital Content

Digital Content

From video production to blog writing, infographics,photography and illustrations – visual editorial storytelling is at the heart of our content marketing services.
.
.
.
.
.

Experiential events

Experiential events

This is where we take your message right into the hands
of your audience – literally. Experiential stunts, roadshows, events, sampling experiences and street level engagement let your customers taste and feel your brand.
.
.

Design

Design

Our studio team creates a range of materials from brochures to advertisements, website and social media site design to newsletters and magazines that bring your brand to life.
.
.
.
.

Internal comms

Internal comms

It’s one thing having a great brand story, but if everyone who works for you doesn’t get it – you don’t have one. Our internal employee relations campaigns look at how to motivate and engage your people to live and breathe your brand every day.
.
.

Reputation management

Reputation management

Sometimes life just doesn’t go to plan. We are on hand to offer strategies to deal with difficult situations to limit damage and ensure you manage a crisis with poise. In today’s social media age its even more important to protect your company’s reputation, so our skill is doing it at lightning speed.

Corporate Social Responsibility

Corporate Social Responsibility

Companies that care and work with their communities earn the trust of their consumer. We develop bespoke programmes that help you make a difference to the world you work in, and ensure they are right for your overall brand purpose.
.

Sponsorship

Sponsorship

This isn’t just about putting your logo on a football shirt – our sponsorship programmes match your brand with ambassadors that fit your ethos. From celebrities, local people, charities or campaigns our sponsorship strategies have seen our clients’ names aligned with the right people and places.

Work

We believe our work speaks for itself. Browse our most recent projects below.

Dr Martens

  • CASE STUDY: Making a global brand local

Youtube link

When Dr. Martens opens a store in a new town, we know it is the word on the street that defines the retail success of this iconic British brand.

From VIP launch parties that bring top fashion, music, media and cultural trendsetters together to celebrate with Dr. Martens, to a network of hand-picked local street style bloggers across the UK to become brand ambassadors we help Dr. Martens tell its ♯STANDFORSOMETHING story across the UK and connect to its customers at a local level.

Managing press and blogger relations, event support and social media for the UK regions we support Dr. Martens global marketing team to connect to customers across the UK.

Recent store launches we have managed have included Belfast and Newcastle, which was a global world record for launch day sales.

NORTHUMBRIAN WATER (KIELDER)

NORTHUMBRIAN WATER (KIELDER)

  • CASE STUDY: Social media strategy

Kielder was named Best Tourism Experience 2013 by Visit England. Our brief was to grow and develop a social media following for Kielder and to showcase just how ‘Epic Kielder’ really is.

We created a Kielder “Epic Experience” Blogger Challenge targeting a range of different bloggers from mums to outdoor enthusiasts to fishing bloggers. Our 10 handpicked bloggers were given the opportunity to visit Kielder for an epic experience. These included a “parents’ day off” for a mummy blogger and an “epic fishing experience” on Kielder reservoir for two fishing bloggers with their catch of the day cooked by a top chef.

Bloggers were asked to simply create an Epic Blog Post about their experience, using the hashtag ♯EpicKielder to tag it on social media.

A Facebook, Twitter and Instagram competition offered people the opportunity to win one of six epic adventures at Kielder by sharing a photo of a loved one and why they would like to share an epic experience with them.

A Pinterest competition where people had to create their own #EpicKielder adventure board of their dream activities saw one person win their very own epic adventure.

The ♯EpicKielder campaign generated a 40% increase in Kielder’s social media community in just one summer.

Benfield

Benfield

  • CASE STUDY: Enjoy The Journey

Benfield launched its Enjoy the Journey campaign with a TV ad end frame stating #Enjoythejourney. O was commissioned to keep this online conversation running on social media by creating a social media strategy that would turn around the motor retail chain’s presence on Facebook and Twitter. Our approach was to talk about things people enjoyed in life, rather than cars.

O used the @drivebenfield Twitter to ask people to tweet their favourite journeys for prizes and talk generally about why they #enjoythejourney in life.

Knowing that Benfield donates 5% of its yearly profits to worthy causes through its charitable trust, we suggested they let the public decide who some of the cash was donated to. The ‘Charity Drive’ campaign used Facebook to take nominations by members of the public and 10 charities were put to a public vote to share £10,000.

On Fridays, by linking with partners, we asked @Drivebenfield’s followers to Retweet their #EnjoyRewards tweets to win free concert or sports tickets, a day at a fun park or a meal out. We also paired Benfield with a social media icon, the charity fundraiser @rungeordierun to support him on his journey running across Australia and share his daily content on Benfield’s social channels.

The Benfield Facebook page soared from 171 Facebook fans to 9000+ in three months during the first Charity Drive campaign and Twitter followers increased from 200 to 900+ Over 1000 nominations were made in the first Benfield Charity Drive with a Tweetreach of 17,122 for #Enjoythejourney in a two week period.

RUST-OLEUM “MAKE IT YOURS”

RUST-OLEUM “MAKE IT YOURS”

  • CASE STUDY: integrated PR, digital and social

Rust-Oleum is one of the UK’s leading paint manufacturers with recognisable products from its Painter’s Touch spray paint to Chalky Finish Furniture Paint and various craft paints, available in many of the leading DIY chains and independents.

We bring Rust-Oleum’s “Make it Yours” campaign to life across press, digital and social media channels.

Working on seasonal themes, we manage the product placement across on and offline media including glossy interiors magazines, craft and niche titles and bloggers.

From tying in to the Tour de Yorkshire with yellow bike spray paint to capitalising on popular shows like Kirstie’s ‘Fill your Home for Free’, to sharing the trend for upcycling on Twitter, we ensure Rust-Oleum never misses a PR opportunity.

In just a few months O has gained Rust-Oluem products media coverage across lifestyle titles including LoveIt!, Your Home, Style at Home, Homemaker and Country Homes and Interiors, and leading lifestyle and family blogs.

Our social team has also developed a high impact campaign spanning Twitter, Instagram, Pinterest and Google where fans share their upcycling projects to inspire others.

PRIMULA CHEESE

PRIMULA CHEESE

  • CASE STUDY: Feel Good Food campaign

Primula cheese is one of the UK’s favourite spreadable cheese products, and the only squeezy cheese in a tube.

Primula cheese is owned by Kavli and is uniquely owned by a charitable foundation – Primula is literally a food that does good.

Our campaign “Feel Good Food” embraces this charity element alongside the retro nostalgia that comes from eating Primula, and seeks to share the variety of ways Primula can be enjoyed.

From re-launching its social media channels, including a Pinterest food channel and new Cheese Tube video-hosting platform on YouTube, to engaging with the growing band of bloggers in the food and family arena, to spread the versatility message of Primula, our PR activity works from traditional magazines through to digital outlets.

In December we brokered the biggest media partnership the brand had ever embraced by donating £60,000 to local heroes via The Sun newspaper.

RINGTONS

RINGTONS

  • CASE STUDY: TRADE PR

Ringtons Beverages prides itself on supplying some of the freshest and highest quality tea and coffee to clients across the UK.

By targeting the regional business press and key industry trade titles such as The Grocer, Essential Café, EatSleepDrink and Hospitality & Catering News, we placed the brand’s core messages directly into the hands of key decision-makers within the hospitality industry.

We secured multiple comment opportunities as part of in-depth industry led features in leading trade publications such as Café Culture, Essential Café and Lunch Business. This activity was supported by regular coverage on company contract wins and developments in the business pages of the key regional media, from The Journal, The Northern Echo and North East Insider to North West Evening Mail, Blackpool Gazette and Lancashire Telegraph. With over 100 press clippings secured in 12 months, we reached a readership of 8.8 million people.

NHS (TIME TO CHANGE)

NHS (TIME TO CHANGE)

  • CASE STUDY: integrated PR, creative and experiential

Working for the North East Strategic Health Authority, Big Lottery & Comic Relief, O was briefed to launch Time to Change – England’s largest mental health anti-stigma campaign to people in the North East.

To launch the campaign our experiential PR team took to the streets bringing mental health workers, celebrities and real-life case studies together with the public in towns across the region – asking them to sign a pledge to end mental health discrimination.

We created all the branded assets from the touring Ad-Van giant pledge sheet, to pledge postcards, stress balls, t-shirts and a press advertising campaign. The local case studies starred in adverts across the Tyne & Wear Metro system, every regional daily and weekly title, radio stations, a range of schools and college projects and employer events.

As well as generating more than 2000 pledges, an additional awareness reach around 223,370 people in the North East, smashed the initial 15,000 target.

LAKES DISTILLERY

LAKES DISTILLERY

  • CASE STUDY: GLOBAL PR LAUNCH

The Lakes Distillery is England’s largest whisky distillery which opened in late 2014. The dream of experienced whisky man Paul Currie, and a board of drinks industry experts and investors, the Lakes Distillery is a £5m redevelopment of a former Victorian model farm on the edge of Bassenthwaite Lake in beautiful Cumbria.

We have worked with The Lakes Distillery since the beginning of the development’s journey in early 2014 to tell the heart-warming story of a dream come true and of a global business’ major investment in the Lake District to both business and consumer media.

To date the Lakes Distillery has featured in the Financial Times, Newsweek, The Independent, The i, Daily Telegraph, Square Mile, BBC, ITV and The Scotsman. International media coverage has spread across the Wall Street Journal, Malten (Danish Malt Whisky Akademi), Whisky Intelligence (Europe) and Whisky Israel.

Back to Work

O movie


The O team

We believe a diverse range of people brings creative skills, thoughts, and new ideas to the table. From experienced strategists and creatives, to project planners and digital natives, O people are something special to work with.


Kari Owers

Kari Owers

Managing Director (Founder)

Winner of NE Woman Entrepreneur of the Year 2012/13, Kari has been a PR consultant for 20 years, working on campaigns for hundreds of organisations large and small, private and public, start up or multi-generational. She founded O in 2005 and is also non-executive director at Northumberland Tourism and Steering Committee member for Northern Design Festival.

Robin Owers

Robin Owers

Studio Director

Rob has two decades’ experience in the media and advertising industry in the North East and Scotland, supplying multi-channel creative design solutions for clients including One NorthEast, The National Skills Academy Process Industries and many well known brands. He leads the studio services in design, content and multimedia creation and is central to the delivery of online brand story sharing for our clients.

Frances Ratliff

Frances Ratliff

Head of Client Services

Fran oversees the account management team at O to ensure they deliver strategic integrated PR campaigns for all clients, providing an excellent quality of service and ensuring that everything happens on time and budget. Fran is the friendly face of our client services and a great team motivator; having been with the agency for several years she can answer most questions.

Emma Campbell

Emma Campbell

Account Director

A former BBC producer, Emma has over a decade experience running PR campaigns & product launches nationwide and her team manages PR and digital communications for a range of consumer brands including Primula cheese, The Lakes Distillery and Rust-Oleum paints.

Alex Donaldson

Alex Donaldson

Senior Account Manager – Community & Leisure

Alex has seven years’ agency experience across public, private and voluntary sectors. Her team works on community engagement, whether that is on or offline, and campaigns run across social media, press and events for a range of clients including Miller Homes North East, Warm Up North for British Gas and Manor Walks Shopping & Leisure, Northumberland’s largest shopping and leisure destination.

Holly Peacock

Holly Peacock

Digital Strategist

Holly has returned to her native North East after working for Grazia Magazine as their Community Editor. Prior to this, she spent the past six years specialising in digital media whether that has been at advertising agencies, media agencies or within publishing. She is responsible for digital strategy development for clients and manages several of our digital and social media accounts as well as running the studio team who create multi-media content for campaigns.

Lauren Hedley

Lauren Hedley

Account Manager

Lauren handles many of our lifestyle and retail accounts including iconic fashion brand Dr. Martens. A stylist and blogger herself, Lauren also develops social media and digital content strategies for a number of clients and has edited a style blog previously for Intu Metrocentre.

Kelly Elliott

Kelly Elliott

Account Manager

Kelly is a former journalist with many years experience in housing and regeneration PR. She works across a range of clients in sectors such as food & drink, motoring, health and technology.

Rebecca Young

Rebecca Young

Account Manager

Rebecca is our UK regional PR expert, having joined us from Next plc where she handles UK and Ireland PR for over 500 stores. She works across many of our consumer and b2b accounts generating media coverage everywhere from Belfast to Brighton!

Kayleigh Hepburn

Kayleigh Hepburn

Account Executive

Kayleigh supports many of our community and leisure accounts is copywriting, media relations and managing social media activity and brings experience in a busy press office for a local authority to her role supporting the team at O.

Courtney Stevens

Courtney Stevens

Communications Assistant

Courtney has recently graduated with a first class Hons degree in Fashion Communication from Northumbria University. Previously Courtney was our Opprentice, having worked with the team one day a week for the past year.

Courtney now supports the PR and digital teams, with research, social media content, copywriting and media relations.

Beau

Beau

Top Dog
Kari Owers

Kari Owers

Managing Director (Founder)

Winner of NE Woman Entrepreneur of the Year 2012/13, Kari has been a PR consultant for 20 years, working on campaigns for hundreds of organisations large and small, private and public, start up or multi-generational. She founded O in 2005 and is also non-executive director at Northumberland Tourism and Steering Committee member for Northern Design Festival.

Robin Owers

Robin Owers

Studio Director

Rob has two decades’ experience in the media and advertising industry in the North East and Scotland, supplying multi-channel creative design solutions for clients including One NorthEast, The National Skills Academy Process Industries and many well known brands. He leads the studio services in design, content and multimedia creation and is central to the delivery of online brand story sharing for our clients.

Frances Ratliff

Frances Ratliff

Head of Client Services

Fran oversees the account management team at O to ensure they deliver strategic integrated PR campaigns for all clients, providing an excellent quality of service and ensuring that everything happens on time and budget. Fran is the friendly face of our client services and a great team motivator; having been with the agency for several years she can answer most questions.

Emma Campbell

Emma Campbell

Account Director

A former BBC producer, Emma has over a decade experience running PR campaigns & product launches nationwide and her team manages PR and digital communications for a range of consumer brands including Primula cheese, The Lakes Distillery and Rust-Oleum paints.

Alex Donaldson

Alex Donaldson

Senior Account Manager – Community & Leisure

Alex has seven years’ agency experience across public, private and voluntary sectors. Her team works on community engagement, whether that is on or offline, and campaigns run across social media, press and events for a range of clients including Miller Homes North East, Warm Up North for British Gas and Manor Walks Shopping & Leisure, Northumberland’s largest shopping and leisure destination.

Holly Peacock

Holly Peacock

Digital Strategist

Holly has returned to her native North East after working for Grazia Magazine as their Community Editor. Prior to this, she spent the past six years specialising in digital media whether that has been at advertising agencies, media agencies or within publishing. She is responsible for digital strategy development for clients and manages several of our digital and social media accounts as well as running the studio team who create multi-media content for campaigns.

Lauren Hedley

Lauren Hedley

Account Manager

Lauren handles many of our lifestyle and retail accounts including iconic fashion brand Dr. Martens. A stylist and blogger herself, Lauren also develops social media and digital content strategies for a number of clients and has edited a style blog previously for Intu Metrocentre.

Kelly Elliott

Kelly Elliott

Account Manager

Kelly is a former journalist with many years experience in housing and regeneration PR. She works across a range of clients in sectors such as food & drink, motoring, health and technology.

Rebecca Young

Rebecca Young

Account Manager

Rebecca is our UK regional PR expert, having joined us from Next plc where she handles UK and Ireland PR for over 500 stores. She works across many of our consumer and b2b accounts generating media coverage everywhere from Belfast to Brighton!

Kayleigh Hepburn

Kayleigh Hepburn

Account Executive

Kayleigh supports many of our community and leisure accounts is copywriting, media relations and managing social media activity and brings experience in a busy press office for a local authority to her role supporting the team at O.

Courtney Stevens

Courtney Stevens

Communications Assistant

Courtney has recently graduated with a first class Hons degree in Fashion Communication from Northumbria University. Previously Courtney was our Opprentice, having worked with the team one day a week for the past year.

Courtney now supports the PR and digital teams, with research, social media content, copywriting and media relations.

Beau

Beau

Top Dog

Life at O

O Culture

O people like to have fun, keep healthy and enjoy being great at their jobs. Our culture guardian makes sure we recruit and retain “O People” by making O a great place to work. 

Join Us

O is growing fast and is looking for passionate, talented people. There are many different ways to join our team, from work experience placements to experienced communications professionals across all disciplines.

Opprenticeships

We take learning and developing the next generation seriously and our Opprentices are final year students on live placements. If you are heading into your final year drop us a line.

The Graduate Ocademy

Our Graduate Ocademy is our postgraduate internship scheme that takes recent graduates on a fast track programme. Open now.

CVs

Impress us with your creativity and send us your online portfolio, link to your blog, a video application or simply tweet us why you are amazing in 140 characters or less @oprtweets.


Ouseburn

Ouseburn

The place we call home

We are proud to work in Ouseburn – the creative quarter of Newcastle in North East England.

Volunteering

Volunteering

Putting something back

We value staff volunteering and actively promote our team to take up any volunteering in the community that will help enhance their work based skills.

Happy Birthday

Happy Birthday

Have the day off

It’s nice to be nice so whilst you’re at O you don’t have to come to work on your birthday!

Oway Day

Oway Day

Kendal Calling

The highlight of our calendar year is a little legend called our Oway Day. From festivals to weekend breaks, its always great fun!

Ocademy

Ocademy

Always learning

Our Ocademy is our in-house training school and has over 20 sessions per year for all levels to stay at the top of their game.

CSR

CSR

Doing our bit

Helping our community is top of our agenda. This year our chosen charity is The Sunshine Fund.

TFI Friday

TFI Friday

Starting the weekend early

Work hard play hard – we like to get weekend started early with a Friday finish at 4:30pm!

Awards

Awards

Showing off!

We have won over 50 awards for our campaign work. We have been named one of the most awarded agencies outside of London.

Ouseburn

Ouseburn

The place we call home

We are proud to work in Ouseburn – the creative quarter of Newcastle in North East England.

Volunteering

Volunteering

Putting something back

We value staff volunteering and actively promote our team to take up any volunteering in the community that will help enhance their work based skills.

Happy Birthday

Happy Birthday

Have the day off

It’s nice to be nice so whilst you’re at O you don’t have to come to work on your birthday!

Oway Day

Oway Day

Kendal Calling

The highlight of our calendar year is a little legend called our Oway Day. From festivals to weekend breaks, its always great fun!

Ocademy

Ocademy

Always learning

Our Ocademy is our in-house training school and has over 20 sessions per year for all levels to stay at the top of their game.

CSR

CSR

Doing our bit

Helping our community is top of our agenda. This year our chosen charity is The Sunshine Fund.

TFI Friday

TFI Friday

Starting the weekend early

Work hard play hard – we like to get weekend started early with a Friday finish at 4:30pm!

Awards

Awards

Showing off!

We have won over 50 awards for our campaign work. We have been named one of the most awarded agencies outside of London.

Let’s be sociable

We love to talk - join the conversation over on our social media channels.

O So Social