Integrated PR, digital and creative communications

We are O

About O

HellO

We are an integrated PR, digital and creative communications agency that has won over 50 industry awards in the last 10 years, making O one of the most awarded agencies outside London. Our approach is full circle – we are not bound by media channel, but anchor everything around great content that your customers will want to share on social media, talk about at the bus stop or click through to find your products and services.


Press Shot 1lo

If you want word of mouth, create stuff worth sharing 

Anon

Work

We believe our work speaks for itself. Browse our most recent projects below.

Dr MARTENS LITE

  • CASE STUDY: RETAIL

In AW 16/17, British footwear brand Dr. Martens launched its most revolutionary collection since its conception in 1960.

As the hyperlocal agency for Dr.Martens’ network of UK stores, O’s remit was to connect with influencers on the street whose social reach is much more local.

The O team outreached to a selection of local micro-influencers with a highly engaged social following and invited them into their local Dr. Martens store to experience the new DM’s Lite collection. A creative brief was then given to challenge them to demonstrate DM’s Lite in a unique and interactive way.

During the campaign, our micro-influencer partners had a combined digital reach of over 350,000 people taking the Dr. Martens blogger network across the UK to new heights and the campaign was subsequently shortlisted for Best use of Social Media at the CIPR Pride NE Awards.

MONEYGURU

MONEYGURU

  • CASE STUDY: CONSUMER FINANCE

MoneyGuru is the UK’s newest credit comparison site, launching into the marketplace with over 1million visitors in its first year. O was brought on board to place MoneyGuru in the heart of the UK money scene with a PR campaign targeting the national and regional media.

O has since created a content series that sees the Guru providing his wisdom on everything from affording a third Royal Baby to understanding financial jargon and spring cleaning your credit rating.

Alongside a consumer relations media campaign, we developed a corporate communications campaign for its parent company Quint, ensuring its reputation is built as an innovative fintech brand.

Award-writing has played a key role in achieving this goal, with Quint receiving a Queen’s Award for Innovation and an Amazon Growing Business Award in the same year.

Across 2017, Quint and its MoneyGuru brand have appeared in the media 209 times across a range of titles including The Express, The Sun and Yahoo Finance.

 

NORTHUMBRIAN WATER INNOVATION FESTIVAL

  • CASE STUDY: EVENTS

In May 2017, the O team was thrilled to be part of Northumbrian Water Group’s first ever Festival of Innovation.

A three-month integrated communication plan positioned NWG as a leader in innovative practice within the industry, both regionally and nationally. We achieved this by promoting knowledge of NWG’s innovation agenda amongst key stakeholders and through specialist press outreach, social media and film.

We invited media guests and influential bloggers to the festival, offering behind the scenes access and interview opportunities. We also partnered with Get Film to project manage and produce daily round-up films and five teaser films throughout the week.

Producing a social content plan for the festival, we ensured that there was a broad mix of activities featured. Our team were on the ground all week collecting live, reactive content along with the Northumbrian Water team, which was then shared across social media.

The campaign was seen by over 43 million people across the UK and Northumbrian Water Group was praised by governing bodies, including OFWAT, for its innovative practices and the event was hailed an all-round huge success.

RUST-OLEUM “MAKE IT YOURS”

RUST-OLEUM “MAKE IT YOURS”

  • CASE STUDY: HOMES & GARDENS

Rust-Oleum is one of the UK’s leading paint manufacturers with an ethos to ‘Make It Yours’, encouraging customers to give craft and DIY a go. To compete in an already busy marketplace and inspire customers to take on new projects, Rust-Oleum needed to harness content marketing to truly engage with both new and existing customers.

O worked to create the content strategy for the launch of the new lifestyle website which aimed to inspire, educate and engage its target demographic in line with the brand ethos of “Make it Yours.” O also supported the brand with lifestyle PR developing a social media strategy and creating the Make It Yours print magazine.

Alongside creating content organically, we collaborated with interior bloggers and lifestyle influencers to compile a spread of beautiful photography, exciting projects and useful how-to guides.

As well as exposure across the UK’s top lifestyle and interior bloggers’ channels, O achieved Rust-Oleum products media coverage across lifestyle titles including; Your Home, Homemaker and Grazia magazine.

PRIMULA CHEESE

PRIMULA CHEESE

  • CASE STUDY: FOOD AND DRINK

In 2017, Primula supported the NSPCC by creating limited edition NSPCC Primula Cheese tubes, with 20% of the tube profits being donated to charity.

Through PR and social media, O was tasked with driving sales of the special packs by raising awareness of Primula’s support for the NSPCC and charitable credentials amongst the trade and consumer audience.

The NSPCC ethos is to allow children the freedom to dream by being free from abuse. To create synergy between the two brands we harnessed the ‘dream’ message by creating a #DreamBig campaign.

The primary audience of the NSPCC are mothers of young children, so we involved well-known parent bloggers to introduce the campaign through their channels and partnered with eight children’s authors, some of whom were from the North East where Primula Cheese is based, to draw in national and regional interest.

We implemented a mix of trade media outreach and encouraged audience participation by sending media and bloggers #DreamBig gift packs, including a #DreamBig journal and whiteboard dream bubble to share their childhood dreams across social media.

All Primula Cheese NSPCC tubes were sold in participating stores, raising £52,000 for the NSPCC.

PARKDEAN RESORTS

PARKDEAN RESORTS

  • CASE STUDY: TRAVEL

With over 70 holiday parks, Parkdean Resorts helps holidaymakers across the UK to create amazing memories whilst on staycation or spending time at their holiday home.

With parks stretching from Scotland down to Cornwall, we converse day in and day out with national media as well as regional and hyperlocal titles UK-wide to position Parkdean Resorts as the UK’s largest holiday park operator.

As well as a busy press desk we manage creative campaigns, such as our ‘Seasiding’ campaign content which ran across multiple channels, to encourage British holidymakers back to the seaside of their childhood.

In 2017 Parkdean Resorts has featured in the likes of The Sun, The Daily Mirror, The Daily Star, Family Traveller and Good Housekeeping.

Throughout 2017, Parkdean Resorts’ PR activities generated over 2.5 billion opportunities to see.

BRITISH MASTERS

BRITISH MASTERS

  • CASE STUDY: EVENTS

The O team was thrilled to be the regional agency behind one of 2017’s biggest sporting events in the region as the British Masters arrived at Close House in September.

In the lead up to the event, our media team worked with the European Tour to ensure a consistent stream of breaking player announcements whilst local partnerships and PR stunt activity kept our regional media abreast with event news.

O secured the support of regional press across the North East and Northumberland, resulting in widespread media coverage across print publications, online and broadcast.

The event achieved over 22m social media impressions – the highest ever for the British Masters – with almost 70,000 spectators attending the tournament and £472,552 raised for the official charity Graham Wylie Foundation.

FLYMO

FLYMO

  • CASE STUDY: HOMES AND GARDENS

O took over the Flymo brand communications last year, managing all the press & PR, blogger outreach, website blog content and social media campaigns.

From targeting first time gardeners with an A to Z guide to gardening to marking ‘first cut Sunday’ when everyone gets the mower out of the shed, we ensure Flymo never misses a PR opportunity.

In addition to placing editorial promotions to create additional brand awareness, we were also on the road in 2017 with Flymo to the Garden Press Event, where we welcomed leading writers from the national and trade press, garden and home interest magazines and TV and radio garden specialists.

As well as securing media coverage across The Telegraph, Independent and The Sun, the team has also developed a high-impact social media and blogger relations campaign and continues to work with influencers.

Since handing its social media activity to O, Flymo has seen a 49% growth in fans.


O showreel


What we do

We bring brands to life through integrated PR, digital and creative communications that understand your customer and drive your business forward.


Thought

Thought

Before we come up with the creative ideas we need to know the lay of the land. Brand insights such as your market, trends, competition, customer segmentation and behaviours and buying patterns is vital before we get started.
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Strategy

Strategy

Our strategy and planning process is what makes our campaigns work. We need to know your objectives if we are to offer a challenging solution. We may be creative, but everything is anchored in a clear focus.
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.

Media Planning

Media Planning

In today’s world we are the media – you are the media. Everyone is the media. So planning a campaign needs to take into account the paid, owned and earned media available to you to reach your target audiences.
.
.

Media & Blogger Relations

Media & Blogger Relations

Print, broadcast and online media are still very much alive but we also need to remember those individuals that have a big audience such as bloggers. We ensure your brand is talked about in all the right places with a creative and strategic editorial plan.

Social Media

Social Media

We’ve been in the social media sphere for many years, its not new to us. From introducing your brand to the world of social through clear strategies, to training your team or providing fully outsourced social media campaigns – we know how social fits in the circle of communications.

Digital PR

Digital PR

We help brands to increase their online presence through building relationships with influencers, bloggers, content creators and online journalists to place quality coverage to gain high quality backlinks and social shares.
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.

Visual Content

Visual Content

From video production to infographics,photography and illustrations – visual editorial storytelling is at the heart of our content marketing services.
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.
.
.
.

Experiential events

Experiential events

This is where we take your message right into the hands
of your audience – literally. Experiential stunts, roadshows, events, sampling experiences and street level engagement let your customers taste and feel your brand.
.
.

Internal comms

Internal comms

It’s one thing having a great brand story, but if everyone who works for you doesn’t get it – you don’t have one. Our internal employee relations campaigns look at how to motivate and engage your people to live and breathe your brand every day.
.
.

Reputation management

Reputation management

Sometimes life just doesn’t go to plan. We are on hand to offer strategies to deal with difficult situations to limit damage and ensure you manage a crisis with poise. In today’s social media age its even more important to protect your company’s reputation, so our skill is doing it at lightning speed.

Corporate Social Responsibility

Corporate Social Responsibility

Companies that care and work with their communities earn the trust of their consumer. We develop bespoke programmes that help you make a difference to the world you work in, and ensure they are right for your overall brand purpose.
.

Sponsorship

Sponsorship

This isn’t just about putting your logo on a football shirt – our sponsorship programmes match your brand with ambassadors that fit your ethos. From celebrities, local people, charities or campaigns our sponsorship strategies have seen our clients’ names aligned with the right people and places.

Thought

Thought

Before we come up with the creative ideas we need to know the lay of the land. Brand insights such as your market, trends, competition, customer segmentation and behaviours and buying patterns is vital before we get started.
.

Strategy

Strategy

Our strategy and planning process is what makes our campaigns work. We need to know your objectives if we are to offer a challenging solution. We may be creative, but everything is anchored in a clear focus.
.
.

Media Planning

Media Planning

In today’s world we are the media – you are the media. Everyone is the media. So planning a campaign needs to take into account the paid, owned and earned media available to you to reach your target audiences.
.
.

Media & Blogger Relations

Media & Blogger Relations

Print, broadcast and online media are still very much alive but we also need to remember those individuals that have a big audience such as bloggers. We ensure your brand is talked about in all the right places with a creative and strategic editorial plan.

Social Media

Social Media

We’ve been in the social media sphere for many years, its not new to us. From introducing your brand to the world of social through clear strategies, to training your team or providing fully outsourced social media campaigns – we know how social fits in the circle of communications.

Digital PR

Digital PR

We help brands to increase their online presence through building relationships with influencers, bloggers, content creators and online journalists to place quality coverage to gain high quality backlinks and social shares.
.
.
.

Visual Content

Visual Content

From video production to infographics,photography and illustrations – visual editorial storytelling is at the heart of our content marketing services.
.
.
.
.
.

Experiential events

Experiential events

This is where we take your message right into the hands
of your audience – literally. Experiential stunts, roadshows, events, sampling experiences and street level engagement let your customers taste and feel your brand.
.
.

Internal comms

Internal comms

It’s one thing having a great brand story, but if everyone who works for you doesn’t get it – you don’t have one. Our internal employee relations campaigns look at how to motivate and engage your people to live and breathe your brand every day.
.
.

Reputation management

Reputation management

Sometimes life just doesn’t go to plan. We are on hand to offer strategies to deal with difficult situations to limit damage and ensure you manage a crisis with poise. In today’s social media age its even more important to protect your company’s reputation, so our skill is doing it at lightning speed.

Corporate Social Responsibility

Corporate Social Responsibility

Companies that care and work with their communities earn the trust of their consumer. We develop bespoke programmes that help you make a difference to the world you work in, and ensure they are right for your overall brand purpose.
.

Sponsorship

Sponsorship

This isn’t just about putting your logo on a football shirt – our sponsorship programmes match your brand with ambassadors that fit your ethos. From celebrities, local people, charities or campaigns our sponsorship strategies have seen our clients’ names aligned with the right people and places.

The O team

We believe a diverse range of people brings creative skills, thoughts, and new ideas to the table. From experienced strategists and creatives, to project planners and digital natives, O people are something special to work with.


Kari Owers

Kari Owers

Managing Director (Founder)

Winner of NE Woman Entrepreneur of the Year 2012/13, Kari has been a PR consultant for 20 years, working on campaigns for hundreds of organisations large and small, private and public, start up or multi-generational. She founded O in 2005 and is also non-executive director at Northumberland Tourism and Generator and Digital Union, enterprise body for the commercial creative industries.

Robin Owers

Robin Owers

Studio Director

Rob has two decades’ experience in the media and advertising industry in the North East and Scotland, supplying multi-channel creative design solutions for clients including One NorthEast, The National Skills Academy Process Industries and many well known brands. He leads the studio services in design, content and multimedia creation and is central to the delivery of online brand story sharing.

Frances Ratliff

Frances Ratliff

Head of Client Services

Fran oversees the account management team at O to ensure they deliver strategic integrated PR campaigns for all clients, providing an excellent quality of service and ensuring that everything happens on time and budget. Fran is the friendly face of our client services and a great team motivator; having been with the agency for several years she can answer most questions.

Holly Peacock-Goodwin

Holly Peacock-Goodwin

Digital Content Director

Holly has returned to her native North East after working for Grazia Magazine as their Community Editor. Prior to this, she spent the past six years specialising in digital media whether that has been at advertising agencies, media agencies or within publishing. She is responsible for digital strategy development for clients and manages several of our digital and social media accounts.

Lauren Hedley

Lauren Hedley

Account Director

Lauren directs many of our lifestyle and retail accounts including British fashion brand Dr. Martens, Goldsmiths the jewellers and iconic venue The Botanist. Lauren’s team handles all aspects of PR from glittering events to media and blogger outreach as well as managing social media and digital content campaigns for their clients.

Alex Maybury

Alex Maybury

Senior Account Manager – Community & Leisure

Alex has seven years’ agency experience across public, private and voluntary sectors. Her team works on community engagement, whether that is on or offline, and campaigns run across social media, press and events for a range of clients including Miller Homes North East, Warm Up North for British Gas.

Lauren Regan-Ingram

Lauren Regan-Ingram

Senior Account Manager

Lauren specialises in blogger and influencer outreach as well as content marketing and social media. She has more than eight years of experience and will work across a number of client accounts in the food and drink, travel and tourism, and consumer finance sectors.

Kayleigh Hepburn

Kayleigh Hepburn

Account Manager

Kayleigh works across many of our travel, hospitality and leisure accounts on media relations and social media activity. She is the friendly face of our travel press desk representing our clients in the travel and tourism sector to the national and international media.

Sally Crossley

Sally Crossley

Account Manager

Sally works across many of our consumer product, retail and travel accounts on PR, Social Media, Influencer relations and events management.

Samantha Sadler

Samantha Sadler

Agency Marketing Manager

Sammy is our agency marketing manager, in charge of communicating our brand to the world. She is responsible for strategically positioning the agency through marketing campaigns, social media and our events programme. A journalism graduate, she is the wordsmith behind our blog and content creation and supports the team as copywriter.

TEGAN DENWOOD

TEGAN DENWOOD

SEO AND SOCIAL MANAGER

Tegan specialises in SEO and social media, focusing on digital strategy and delivery for our clients. She has five years’ experience working as part of a search focused agency, managing SEO projects across various industries, driving organic growth, taking the lead on paid social campaigns and building strong relationships with digital PR contacts.

Laura Ivory

Laura Ivory

Account Executive

Since graduating in Fashion Communication BA (Hons), Laura has spent a year in London as account executive specialising in lifestyle and fashion PR. Joining us in 2016, Laura has already become the go-to events girl, organising a glitzy celeb-filled store opening party in Liverpool and the launch of one of the North East’s main Christmas calendar dates.

Rebecca Connolly

Rebecca Connolly

Account Executive

A former Multimedia Journalism Student from Teesside University, Rebecca specialises in social media and content creation working across a whole host of clients.

Beau

Beau

Top Dog
Kari Owers

Kari Owers

Managing Director (Founder)

Winner of NE Woman Entrepreneur of the Year 2012/13, Kari has been a PR consultant for 20 years, working on campaigns for hundreds of organisations large and small, private and public, start up or multi-generational. She founded O in 2005 and is also non-executive director at Northumberland Tourism and Generator and Digital Union, enterprise body for the commercial creative industries.

Robin Owers

Robin Owers

Studio Director

Rob has two decades’ experience in the media and advertising industry in the North East and Scotland, supplying multi-channel creative design solutions for clients including One NorthEast, The National Skills Academy Process Industries and many well known brands. He leads the studio services in design, content and multimedia creation and is central to the delivery of online brand story sharing.

Frances Ratliff

Frances Ratliff

Head of Client Services

Fran oversees the account management team at O to ensure they deliver strategic integrated PR campaigns for all clients, providing an excellent quality of service and ensuring that everything happens on time and budget. Fran is the friendly face of our client services and a great team motivator; having been with the agency for several years she can answer most questions.

Holly Peacock-Goodwin

Holly Peacock-Goodwin

Digital Content Director

Holly has returned to her native North East after working for Grazia Magazine as their Community Editor. Prior to this, she spent the past six years specialising in digital media whether that has been at advertising agencies, media agencies or within publishing. She is responsible for digital strategy development for clients and manages several of our digital and social media accounts.

Lauren Hedley

Lauren Hedley

Account Director

Lauren directs many of our lifestyle and retail accounts including British fashion brand Dr. Martens, Goldsmiths the jewellers and iconic venue The Botanist. Lauren’s team handles all aspects of PR from glittering events to media and blogger outreach as well as managing social media and digital content campaigns for their clients.

Alex Maybury

Alex Maybury

Senior Account Manager – Community & Leisure

Alex has seven years’ agency experience across public, private and voluntary sectors. Her team works on community engagement, whether that is on or offline, and campaigns run across social media, press and events for a range of clients including Miller Homes North East, Warm Up North for British Gas.

Lauren Regan-Ingram

Lauren Regan-Ingram

Senior Account Manager

Lauren specialises in blogger and influencer outreach as well as content marketing and social media. She has more than eight years of experience and will work across a number of client accounts in the food and drink, travel and tourism, and consumer finance sectors.

Kayleigh Hepburn

Kayleigh Hepburn

Account Manager

Kayleigh works across many of our travel, hospitality and leisure accounts on media relations and social media activity. She is the friendly face of our travel press desk representing our clients in the travel and tourism sector to the national and international media.

Sally Crossley

Sally Crossley

Account Manager

Sally works across many of our consumer product, retail and travel accounts on PR, Social Media, Influencer relations and events management.

Samantha Sadler

Samantha Sadler

Agency Marketing Manager

Sammy is our agency marketing manager, in charge of communicating our brand to the world. She is responsible for strategically positioning the agency through marketing campaigns, social media and our events programme. A journalism graduate, she is the wordsmith behind our blog and content creation and supports the team as copywriter.

TEGAN DENWOOD

TEGAN DENWOOD

SEO AND SOCIAL MANAGER

Tegan specialises in SEO and social media, focusing on digital strategy and delivery for our clients. She has five years’ experience working as part of a search focused agency, managing SEO projects across various industries, driving organic growth, taking the lead on paid social campaigns and building strong relationships with digital PR contacts.

Laura Ivory

Laura Ivory

Account Executive

Since graduating in Fashion Communication BA (Hons), Laura has spent a year in London as account executive specialising in lifestyle and fashion PR. Joining us in 2016, Laura has already become the go-to events girl, organising a glitzy celeb-filled store opening party in Liverpool and the launch of one of the North East’s main Christmas calendar dates.

Rebecca Connolly

Rebecca Connolly

Account Executive

A former Multimedia Journalism Student from Teesside University, Rebecca specialises in social media and content creation working across a whole host of clients.

Beau

Beau

Top Dog

Life at O

O Culture

O people like to have fun, keep healthy and enjoy being great at their jobs. Our culture guardian makes sure we recruit and retain “O People” by making O a great place to work. 

Join Us

O is growing fast and is looking for passionate, talented people. There are many different ways to join our team, from work experience placements to experienced communications professionals across all disciplines.

Opprenticeships

We take learning and developing the next generation seriously and our Opprentices are final year students on live placements. If you are heading into your final year drop us a line.

The Graduate Ocademy

Our Graduate Ocademy is our postgraduate internship scheme that takes recent graduates on a fast track programme. We’ve had an overwhelming response this year and unfortunately the Graduate Ocademy is now closed. 

CVs

Impress us with your creativity and send us your online portfolio, link to your blog, a video application or simply tweet us why you are amazing in 140 characters or less @oprtweets.


Ouseburn

Ouseburn

The place we call home

We are proud to work in Ouseburn – the creative quarter of Newcastle in North East England.

Volunteering

Volunteering

Putting something back

We value staff volunteering and actively promote our team to take up any volunteering in the community that will help enhance their work based skills.

Happy Birthday

Happy Birthday

Have the day off

It’s nice to be nice so whilst you’re at O you don’t have to come to work on your birthday!

Oway Day

Oway Day

Kendal Calling

The highlight of our calendar year is a little legend called our Oway Day. From festivals to weekend breaks, its always great fun!

Ocademy

Ocademy

Always learning

Our Ocademy is our in-house training school and has over 20 sessions per year for all levels to stay at the top of their game.

CSR

CSR

Doing our bit

Helping our community is top of our agenda. Every year we fundraise as a team in lots of ways, from bake sales to the Great North Run!

TFI Friday

TFI Friday

Starting the weekend early

Work hard play hard – we like to get weekend started early with a Friday finish at 4:30pm!

Awards

Awards

Showing off!

We have won over 50 awards for our campaign work. We have been named one of the most awarded agencies outside of London.

Ouseburn

Ouseburn

The place we call home

We are proud to work in Ouseburn – the creative quarter of Newcastle in North East England.

Volunteering

Volunteering

Putting something back

We value staff volunteering and actively promote our team to take up any volunteering in the community that will help enhance their work based skills.

Happy Birthday

Happy Birthday

Have the day off

It’s nice to be nice so whilst you’re at O you don’t have to come to work on your birthday!

Oway Day

Oway Day

Kendal Calling

The highlight of our calendar year is a little legend called our Oway Day. From festivals to weekend breaks, its always great fun!

Ocademy

Ocademy

Always learning

Our Ocademy is our in-house training school and has over 20 sessions per year for all levels to stay at the top of their game.

CSR

CSR

Doing our bit

Helping our community is top of our agenda. Every year we fundraise as a team in lots of ways, from bake sales to the Great North Run!

TFI Friday

TFI Friday

Starting the weekend early

Work hard play hard – we like to get weekend started early with a Friday finish at 4:30pm!

Awards

Awards

Showing off!

We have won over 50 awards for our campaign work. We have been named one of the most awarded agencies outside of London.

Let’s be sociable

We love to talk - join the conversation over on our social media channels.

O So Social