We are an integrated PR, digital and creative communications agency that has won over 50 industry awards in the last 10 years, making O one of the most awarded agencies outside London. Our approach is full circle – we are not bound by media channel, but anchor everything around great content that your customers will want to share on social media, talk about at the bus stop or click through to find your products and services.
We believe our work speaks for itself. Browse our most recent projects below.
In AW 16/17, British footwear brand Dr. Martens launched its most revolutionary collection since its conception in 1960.
As the hyperlocal agency for Dr.Martens’ network of UK stores, O’s remit was to connect with influencers on the street whose social reach is much more local.
The O team outreached to a selection of local micro-influencers with a highly engaged social following and invited them into their local Dr. Martens store to experience the new DM’s Lite collection. A creative brief was then given to challenge them to demonstrate DM’s Lite in a unique and interactive way.
During the campaign, our micro-influencer partners had a combined digital reach of over 350,000 people taking the Dr. Martens blogger network across the UK to new heights and the campaign was subsequently shortlisted for Best use of Social Media at the CIPR Pride NE Awards.
In May 2017, the O team was thrilled to be part of Northumbrian Water Group’s first ever Festival of Innovation.
A three-month integrated communication plan positioned NWG as a leader in innovative practice within the industry, both regionally and nationally. We achieved this by promoting knowledge of NWG’s innovation agenda amongst key stakeholders and through specialist press outreach, social media and film.
We invited media guests and influential bloggers to the festival, offering behind the scenes access and interview opportunities. We also partnered with Get Film to project manage and produce daily round-up films and five teaser films throughout the week.
Producing a social content plan for the festival, we ensured that there was a broad mix of activities featured. Our team were on the ground all week collecting live, reactive content along with the Northumbrian Water team, which was then shared across social media.
The campaign was seen by over 43 million people across the UK and Northumbrian Water Group was praised by governing bodies, including OFWAT, for its innovative practices and the event was hailed an all-round huge success.
MoneyGuru is the UK’s newest credit comparison site, launching into the marketplace with over 1million visitors in its first year. O was brought on board to place MoneyGuru in the heart of the UK money scene with a PR campaign targeting the national and regional media.
O has since created a content series that sees the Guru providing his wisdom on everything from affording a third Royal Baby to understanding financial jargon and spring cleaning your credit rating.
Alongside a consumer relations media campaign, we developed a corporate communications campaign for its parent company Quint, ensuring its reputation is built as an innovative fintech brand.
Award-writing has played a key role in achieving this goal, with Quint receiving a Queen’s Award for Innovation and an Amazon Growing Business Award in the same year.
Across 2017, Quint and its MoneyGuru brand have appeared in the media 209 times across a range of titles including The Express, The Sun and Yahoo Finance.
Rust-Oleum is one of the UK’s leading paint manufacturers with an ethos to ‘Make It Yours’, encouraging customers to give craft and DIY a go. To compete in an already busy marketplace and inspire customers to take on new projects, Rust-Oleum needed to harness content marketing to truly engage with both new and existing customers.
O worked to create the content strategy for the launch of the new lifestyle website which aimed to inspire, educate and engage its target demographic in line with the brand ethos of “Make it Yours.” O also supported the brand with lifestyle PR developing a social media strategy and creating the Make It Yours print magazine.
Alongside creating content organically, we collaborated with interior bloggers and lifestyle influencers to compile a spread of beautiful photography, exciting projects and useful how-to guides.
As well as exposure across the UK’s top lifestyle and interior bloggers’ channels, O achieved Rust-Oleum products media coverage across lifestyle titles including; Your Home, Homemaker and Grazia magazine.
In 2017, Primula supported the NSPCC by creating limited edition NSPCC Primula Cheese tubes, with 20% of the tube profits being donated to charity.
Through PR and social media, O was tasked with driving sales of the special packs by raising awareness of Primula’s support for the NSPCC and charitable credentials amongst the trade and consumer audience.
The NSPCC ethos is to allow children the freedom to dream by being free from abuse. To create synergy between the two brands we harnessed the ‘dream’ message by creating a #DreamBig campaign.
The primary audience of the NSPCC are mothers of young children, so we involved well-known parent bloggers to introduce the campaign through their channels and partnered with eight children’s authors, some of whom were from the North East where Primula Cheese is based, to draw in national and regional interest.
We implemented a mix of trade media outreach and encouraged audience participation by sending media and bloggers #DreamBig gift packs, including a #DreamBig journal and whiteboard dream bubble to share their childhood dreams across social media.
All Primula Cheese NSPCC tubes were sold in participating stores, raising £52,000 for the NSPCC.
With over 70 holiday parks, Parkdean Resorts helps holidaymakers across the UK to create amazing memories whilst on staycation or spending time at their holiday home.
With parks stretching from Scotland down to Cornwall, we converse day in and day out with national media as well as regional and hyperlocal titles UK-wide to position Parkdean Resorts as the UK’s largest holiday park operator.
As well as a busy press desk we manage creative campaigns, such as our ‘Seasiding’ campaign content which ran across multiple channels, to encourage British holidymakers back to the seaside of their childhood.
In 2017 Parkdean Resorts has featured in the likes of The Sun, The Daily Mirror, The Daily Star, Family Traveller and Good Housekeeping.
Throughout 2017, Parkdean Resorts’ PR activities generated over 2.5 billion opportunities to see.
The O team was thrilled to be the regional agency behind one of 2017’s biggest sporting events in the region as the British Masters arrived at Close House in September.
In the lead up to the event, our media team worked with the European Tour to ensure a consistent stream of breaking player announcements whilst local partnerships and PR stunt activity kept our regional media abreast with event news.
O secured the support of regional press across the North East and Northumberland, resulting in widespread media coverage across print publications, online and broadcast.
The event achieved over 22m social media impressions – the highest ever for the British Masters – with almost 70,000 spectators attending the tournament and £472,552 raised for the official charity Graham Wylie Foundation.
O took over the Flymo brand communications last year, managing all the press & PR, blogger outreach, website blog content and social media campaigns.
From targeting first time gardeners with an A to Z guide to gardening to marking ‘first cut Sunday’ when everyone gets the mower out of the shed, we ensure Flymo never misses a PR opportunity.
In addition to placing editorial promotions to create additional brand awareness, we were also on the road in 2017 with Flymo to the Garden Press Event, where we welcomed leading writers from the national and trade press, garden and home interest magazines and TV and radio garden specialists.
As well as securing media coverage across The Telegraph, Independent and The Sun, the team has also developed a high-impact social media and blogger relations campaign and continues to work with influencers.
Since handing its social media activity to O, Flymo has seen a 49% growth in fans.
We bring brands to life through integrated PR, digital and creative communications that understand your customer and drive your business forward.
Before we come up with the creative ideas we need to know the lay of the land. Brand insights such as your market, trends, competition, customer segmentation and behaviours and buying patterns is vital before we get started.
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Our strategy and planning process is what makes our campaigns work. We need to know your objectives if we are to offer a challenging solution. We may be creative, but everything is anchored in a clear focus.
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In today’s world we are the media – you are the media. Everyone is the media. So planning a campaign needs to take into account the paid, owned and earned media available to you to reach your target audiences.
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Print, broadcast and online media are still very much alive but we also need to remember those individuals that have a big audience such as bloggers. We ensure your brand is talked about in all the right places with a creative and strategic editorial plan.
We’ve been in the social media sphere for many years, its not new to us. From introducing your brand to the world of social through clear strategies, to training your team or providing fully outsourced social media campaigns – we know how social fits in the circle of communications.
We help brands to increase their online presence through building relationships with influencers, bloggers, content creators and online journalists to place quality coverage to gain high quality backlinks and social shares.
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From video production to infographics,photography and illustrations – visual editorial storytelling is at the heart of our content marketing services.
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.
.
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This is where we take your message right into the hands
of your audience – literally. Experiential stunts, roadshows, events, sampling experiences and street level engagement let your customers taste and feel your brand.
.
.
It’s one thing having a great brand story, but if everyone who works for you doesn’t get it – you don’t have one. Our internal employee relations campaigns look at how to motivate and engage your people to live and breathe your brand every day.
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Sometimes life just doesn’t go to plan. We are on hand to offer strategies to deal with difficult situations to limit damage and ensure you manage a crisis with poise. In today’s social media age its even more important to protect your company’s reputation, so our skill is doing it at lightning speed.
Companies that care and work with their communities earn the trust of their consumer. We develop bespoke programmes that help you make a difference to the world you work in, and ensure they are right for your overall brand purpose.
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This isn’t just about putting your logo on a football shirt – our sponsorship programmes match your brand with ambassadors that fit your ethos. From celebrities, local people, charities or campaigns our sponsorship strategies have seen our clients’ names aligned with the right people and places.
Before we come up with the creative ideas we need to know the lay of the land. Brand insights such as your market, trends, competition, customer segmentation and behaviours and buying patterns is vital before we get started.
.
Our strategy and planning process is what makes our campaigns work. We need to know your objectives if we are to offer a challenging solution. We may be creative, but everything is anchored in a clear focus.
.
.
In today’s world we are the media – you are the media. Everyone is the media. So planning a campaign needs to take into account the paid, owned and earned media available to you to reach your target audiences.
.
.
Print, broadcast and online media are still very much alive but we also need to remember those individuals that have a big audience such as bloggers. We ensure your brand is talked about in all the right places with a creative and strategic editorial plan.
We’ve been in the social media sphere for many years, its not new to us. From introducing your brand to the world of social through clear strategies, to training your team or providing fully outsourced social media campaigns – we know how social fits in the circle of communications.
We help brands to increase their online presence through building relationships with influencers, bloggers, content creators and online journalists to place quality coverage to gain high quality backlinks and social shares.
.
.
.
From video production to infographics,photography and illustrations – visual editorial storytelling is at the heart of our content marketing services.
.
.
.
.
.
This is where we take your message right into the hands
of your audience – literally. Experiential stunts, roadshows, events, sampling experiences and street level engagement let your customers taste and feel your brand.
.
.
It’s one thing having a great brand story, but if everyone who works for you doesn’t get it – you don’t have one. Our internal employee relations campaigns look at how to motivate and engage your people to live and breathe your brand every day.
.
.
Sometimes life just doesn’t go to plan. We are on hand to offer strategies to deal with difficult situations to limit damage and ensure you manage a crisis with poise. In today’s social media age its even more important to protect your company’s reputation, so our skill is doing it at lightning speed.
Companies that care and work with their communities earn the trust of their consumer. We develop bespoke programmes that help you make a difference to the world you work in, and ensure they are right for your overall brand purpose.
.
This isn’t just about putting your logo on a football shirt – our sponsorship programmes match your brand with ambassadors that fit your ethos. From celebrities, local people, charities or campaigns our sponsorship strategies have seen our clients’ names aligned with the right people and places.
We believe a diverse range of people brings creative skills, thoughts, and new ideas to the table. From experienced strategists and creatives, to project planners and digital natives, O people are something special to work with.
Winner of NE Woman Entrepreneur of the Year, Kari has been a strategic communications consultant for over 20 years. She founded O in 2005 and has grown the ideas-based integrated agency to become one of the UK’s most awarded creative teams. Kari is also a business mentor, comms adviser to several non-profits and non-executive director at Generator/Digital Union.
Rob has two decades’ experience in the media and advertising industry, supplying multi-channel creative design solutions for clients including Gordon Brown Law Firm, Flymo, British Masters and many other well-known brands. He leads the studio team in graphic design, video and multimedia content creation and is central to the delivery of online brand storytelling.
Fran oversees the account management team at O to ensure they deliver strategic integrated campaigns for all clients, provide an excellent quality of service and ensuring that everything happens on time and budget. Fran is the friendly face of our client services; having been with the agency for many years she has directed a number of our consumer and B2B client accounts and can answer most questions.
Account director Lauren Hedley has worked in the PR industry for over five years, joining O as a Newcastle University graduate where she achieved a First Class degree in Marketing BSc (Hons). With a passion for consumer PR, Lauren has led accounts for clients in a number of lifestyle sectors including retail, travel and hospitality from household names to hoteliers.
Lauren has over ten years’ experience specialising in creative PR, marketing and social media strategy. As ‘chief storyteller’, Lauren believes that every brand has and exciting narrative to tell and over her career has worked across a range of large-scale consumer and business campaigns, both in the UK and the USA.
Alex is our agency manager and having joined the O team in 2012, with over 10 years’ experience of delivering high impact integrated communications campaigns, she knows all there is to know about our agency way of life. Alex is responsible for the smooth running of the office including finance, HR and IT. She helps ensure we have a skilled and motivated team as culture and training guardian.
Sally has over eight years’ lifestyle experience and manages our accounts within the fashion, retail, leisure and FMCG sectors. Sally heads up clients such as intu, Master Debonair and Husqvarna Flymo and has specialist experience in brand activations and experiential events.
Kayleigh leads many of our travel, hospitality and leisure accounts across the UK, with extensive experience in PR and media relations. She also sits on the CIPR North East Committee after being named Outstanding Young Communicator at the region’s PRide Awards in 2017.
Sammy works across our B2B portfolio and has a specialist interest in the tech, entrepreneurial and scaleup spaces. With a BA (hons) in Journalism, Sammy works with clients to share their story across a range of services including PR, content marketing, social media and video.
Tegan is our SEO and digital media specialist focussing on online strategy and project delivery for our clients. She manages integrated projects across our B2C and B2B client portfolio, ensuring digital PR is aligned with wider brand communications strategy.
Rebecca specialises in integrated PR and national media outreach, blogger relations and social media campaigns. She works across consumer finance, food and drink, professional services and third sector organisations.
Laura works on our consumer product, hospitality, retail and travel accounts on press & influencer relations and events management. Laura has become the go-to events guru organising celeb-filled store opening parties, bar and restaurant launches as well as unveiling one of the North East’s main Christmas calendar dates, the Fenwick Window.
Laurie is our account executive and works across our lifestyle, residential property and retail portfolios. With qualifications in integrated communications and graphic design, Laurie has the experience to offer all clients a creative approach to each communications campaign.
Having recently completed her MA in Film & TV Production at Sunderland University, Lauren has joined the O team as a graduate intern who specialises in videography, editing and graphics. Working across all of our clients, Lauren creates dynamic visual assets to complement your brand storytelling across a whole host of platforms.
Winner of NE Woman Entrepreneur of the Year, Kari has been a strategic communications consultant for over 20 years. She founded O in 2005 and has grown the ideas-based integrated agency to become one of the UK’s most awarded creative teams. Kari is also a business mentor, comms adviser to several non-profits and non-executive director at Generator/Digital Union.
Rob has two decades’ experience in the media and advertising industry, supplying multi-channel creative design solutions for clients including Gordon Brown Law Firm, Flymo, British Masters and many other well-known brands. He leads the studio team in graphic design, video and multimedia content creation and is central to the delivery of online brand storytelling.
Fran oversees the account management team at O to ensure they deliver strategic integrated campaigns for all clients, provide an excellent quality of service and ensuring that everything happens on time and budget. Fran is the friendly face of our client services; having been with the agency for many years she has directed a number of our consumer and B2B client accounts and can answer most questions.
Account director Lauren Hedley has worked in the PR industry for over five years, joining O as a Newcastle University graduate where she achieved a First Class degree in Marketing BSc (Hons). With a passion for consumer PR, Lauren has led accounts for clients in a number of lifestyle sectors including retail, travel and hospitality from household names to hoteliers.
Lauren has over ten years’ experience specialising in creative PR, marketing and social media strategy. As ‘chief storyteller’, Lauren believes that every brand has and exciting narrative to tell and over her career has worked across a range of large-scale consumer and business campaigns, both in the UK and the USA.
Alex is our agency manager and having joined the O team in 2012, with over 10 years’ experience of delivering high impact integrated communications campaigns, she knows all there is to know about our agency way of life. Alex is responsible for the smooth running of the office including finance, HR and IT. She helps ensure we have a skilled and motivated team as culture and training guardian.
Sally has over eight years’ lifestyle experience and manages our accounts within the fashion, retail, leisure and FMCG sectors. Sally heads up clients such as intu, Master Debonair and Husqvarna Flymo and has specialist experience in brand activations and experiential events.
Kayleigh leads many of our travel, hospitality and leisure accounts across the UK, with extensive experience in PR and media relations. She also sits on the CIPR North East Committee after being named Outstanding Young Communicator at the region’s PRide Awards in 2017.
Sammy works across our B2B portfolio and has a specialist interest in the tech, entrepreneurial and scaleup spaces. With a BA (hons) in Journalism, Sammy works with clients to share their story across a range of services including PR, content marketing, social media and video.
Tegan is our SEO and digital media specialist focussing on online strategy and project delivery for our clients. She manages integrated projects across our B2C and B2B client portfolio, ensuring digital PR is aligned with wider brand communications strategy.
Rebecca specialises in integrated PR and national media outreach, blogger relations and social media campaigns. She works across consumer finance, food and drink, professional services and third sector organisations.
Laura works on our consumer product, hospitality, retail and travel accounts on press & influencer relations and events management. Laura has become the go-to events guru organising celeb-filled store opening parties, bar and restaurant launches as well as unveiling one of the North East’s main Christmas calendar dates, the Fenwick Window.
Laurie is our account executive and works across our lifestyle, residential property and retail portfolios. With qualifications in integrated communications and graphic design, Laurie has the experience to offer all clients a creative approach to each communications campaign.
Having recently completed her MA in Film & TV Production at Sunderland University, Lauren has joined the O team as a graduate intern who specialises in videography, editing and graphics. Working across all of our clients, Lauren creates dynamic visual assets to complement your brand storytelling across a whole host of platforms.
O people like to have fun, keep healthy and enjoy being great at their jobs. Our culture guardian makes sure we recruit and retain “O People” by making O a great place to work.
O is growing fast and is looking for passionate, talented people. There are many different ways to join our team, from work experience placements to experienced communications professionals across all disciplines.
We take learning and developing the next generation seriously and our Opprentices are final year students on live placements. If you are heading into your final year drop us a line.
Our Graduate Ocademy is our postgraduate internship scheme that takes recent graduates on a fast track programme. We’ve had an overwhelming response this year and unfortunately the Graduate Ocademy is now closed.
Impress us with your creativity and send us your online portfolio, link to your blog, a video application or simply tweet us why you are amazing in 140 characters or less @oprtweets.
We are proud to work in Ouseburn – the creative quarter of Newcastle in North East England.
We value staff volunteering and actively promote our team to take up any volunteering in the community that will help enhance their work based skills.
It’s nice to be nice so whilst you’re at O you don’t have to come to work on your birthday!
The highlight of our calendar year is a little legend called our Oway Day. From festivals to weekend breaks, its always great fun!
Our Ocademy is our in-house training school and has over 20 sessions per year for all levels to stay at the top of their game.
Helping our community is top of our agenda. Every year we fundraise as a team in lots of ways, from bake sales to the Great North Run!
Work hard play hard – we like to get weekend started early with a Friday finish at 4:30pm!
We have won over 50 awards for our campaign work. We have been named one of the most awarded agencies outside of London.
We are proud to work in Ouseburn – the creative quarter of Newcastle in North East England.
We value staff volunteering and actively promote our team to take up any volunteering in the community that will help enhance their work based skills.
It’s nice to be nice so whilst you’re at O you don’t have to come to work on your birthday!
The highlight of our calendar year is a little legend called our Oway Day. From festivals to weekend breaks, its always great fun!
Our Ocademy is our in-house training school and has over 20 sessions per year for all levels to stay at the top of their game.
Helping our community is top of our agenda. Every year we fundraise as a team in lots of ways, from bake sales to the Great North Run!
Work hard play hard – we like to get weekend started early with a Friday finish at 4:30pm!
We have won over 50 awards for our campaign work. We have been named one of the most awarded agencies outside of London.
We love to talk - join the conversation over on our social media channels.
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