O is an expert in the homes and gardens sector, with our clients relying on our industry insights and marketplace information about emerging trends to ensure they make the best decision every time. Too busy to keep up with the constant feed of industry-related news and developments? Here’s everything you need to know about one of the biggest trends for 2019.
As National Gardening Week returns for its eighth year from Monday 29 April to Sunday 5 May, the Royal Horticultural Society (RHS) has chosen to celebrate ‘Edible Britain’ as this year’s theme, calling on gardeners nationwide to get involved in grow-your-own.
Although the plot to plate mindset is not new, its popularity has grown rapidly in recent years with fruit and vegetable seed sales outstripping flowers in RHS garden centres across the country. Faced with the uncertainty of Brexit, many Brits have donned their wellies and trudged out to the long-neglected vegetable patch in preparation for possible shortages and rising tariffs on fresh produce being imported from the EU. Quick to react, one garden centre has responded by creating a ‘Grow your own Brexit’ survival kit. However alarming the thought of eating nothing but turnips, swedes and leeks may be, it is not the only thing driving people to try their hand at growing their own.
43% of under 40s are investing in food gardening compared to 32% of over 60s.
Increased environmental awareness is high on the agenda, leading to a shift towards healthy, organic and sustainable eating habits amongst consumers. Last year, one study showed millennials are the fastest growing demographic to grow their own vegetables, with 43% of under 40s investing in food gardening compared to 32% of over 60s. For many, it’s about finding a healthy middle ground between all-or-nothing ways of eating. Being able to mix and match shop-bought with homegrown offers a great solution to those looking to reduce how much they buy from the supermarket whether it be for ethical, environmental or health reasons.
A record breaking 300,000 people signed up to Veganuary in 2019.
Grow-your-own has become a widespread movement amongst the UK’s vegetarians and vegans, with the Economist calling 2019 ‘the year of the vegan’ plant-based lifestyles are hitting the mainstream. Record numbers of people took part in Veganuary this year, skyrocketing to approximately 300,000 pledges compared to 3,300 when it launched in 2014. ‘The Plant Kingdom’ is high on the list of Innova Market Insights’ top trends for this year, coming in at number two as companies and brands race to green up their portfolios and attract more eco-conscious consumers looking for plant-based options. Vegan sausage roll anyone?
It’s safe to say the growing your own fruit and vegetables trend isn’t disappearing any time soon as the growth area continues to rocket (excuse the pun). The message behind this year’s RHS theme ‘Edible Britain’ is the idea that everyone has space to grow something – and we’ve suggested some of the ways you can get involved without joining the 90,000 Brits currently on allotment waiting lists.
One Pot Garden – Growing a few different compatible plants into the same container is a great way of maximizing their potential whilst saving on space. For herb gardens this is a no-brainer, but more daring combinations like tomatoes, chilies, chives and basil work great together and can produce an entire summer’s worth of homegrown goodness.
Hanging Baskets – According to Wyevale Garden Centres Garden Trends Report 2019, sales of the humble hanging basket have increased by 32% since 2016, with 40% of Brits proudly displaying baskets on the front of their home. Urban gardeners have added their own twist by growing ‘trendy’ veg like sweet potatoes, making both a chic and practical statement.
Balcony – You might be several floors up from real soil, but so long as your balcony gets a good amount of sunshine you can still grow your fruit and veg! Smaller produce like strawberries, cherry tomatoes and radishes are perfect for creating your own miniature garden.
Lastly, who says you have to grow-your-own at home? Schools are a great example of getting children involved with cultivating small areas of land through help from organisations like The Woodland Trust, offering free school tree packs. And why stop there? If you’re lucky enough to have a workplace garden, why not suggest growing vegetables to support a local food bank and give back to the community? Other fantastic perks to gardening include improved health and wellbeing, better levels of attention and helping the environment to name a few.