Originality – it all starts with Oscar Wilde
Recently the phrase ‘algorithmic soup’ has been used to describe the current tsunami of content we all wade through on the daily. Content is being seen in chunks of a few seconds at a time, across multiple channels, dictated by platform algorithms – instead of in the linear way that brands are used to telling […]
Why PR is the power behind AI Search strategy
Through every era we’ve seen countless evolutions in how brands connect with audiences, and we must not forget that tech and tactics will always drive change. But what we’re witnessing right now, the impact of AI on search and how people discover and evaluate brands is shaping up to be the most significant factor in […]
Why PR is the power behind AI Search strategy
Through every era we’ve seen countless evolutions in how brands connect with audiences, and we must not forget that tech and tactics will always drive change. But what we’re witnessing right now, the impact of AI on search and how people discover and evaluate brands is shaping up to be the most significant factor in […]
Employee engagement is falling and that’s a problem for your brand
Gallup’s 2025 State of the Global Workplace paints a sorry picture for employee engagement, with levels dipping back to Pandemic times! Yes, 1 in 10. That’s not just a red flag, it’s a fire alarm for leaders and marketers. If 70% of team engagement is driven by manager engagement, we’ve got a big problem on […]
Kiss Cam Chaos: What the Astronomor scandal teaches us about crisis comms in 2025
Caught on camera at a Coldplay gig. Trending on Insta before the encore. Resigned before the merch stand closed. No, that’s not the plot of a Netflix special, it’s the real-world PR crisis that hit US tech company Astronomer, after its CEO, Andy Byron, was filmed on the kiss cam in a now-viral moment… with […]
