November 8, 2018 admin

CASE STUDY: GETTING CREATIVE WITH THE CAIRN GROUP

The end of 2018 is in sight (eek!), so what better way to reflect on a great year than looking back at some of our work with fantastic clients? As the festive season is just around the corner, the best hospitality venues are on everyone’s minds so we thought we’d share a case study of our work with Cairn Group.

As a growing premium hotel and bar operator across the UK, Cairn Group asked O to help promote its brand to the UK city-breaker, business traveller, event planner and night on the town reveller over three years ago and we’ve been working with the group ever since.

Its portfolio of 33 hotels and more than 30 bars and restaurants across the UK, includes unique independent properties as well as well-known brands from Hotel Indigo to DoubleTree by Hilton.

With extensive experience in both the hospitality and industries, we knew exactly what the Cairn Group needed in order to staple itself as a luxury destination to eat, stay and play.

As well as running a strategic PR calendar to promote the group’s properties and venues, we tap into regional and national events and seasonal content, and work with influential media and bloggers to coordinate reviews to share with their engaged social media community.

Our Digital Content team also creates engaging articles for The Cairn Collection blog to showcase the group’s 11 signature hotels in landmark UK locations. From ‘how to arrange a stand-out conference’ to ‘top UK Christmas cities to visit’ or ‘how to capture the perfect photo at your wedding venue’ we ensure the blog is suitable for the group’s target audience.

We also regularly find exciting and innovative ways to shine a spotlight on new menu launches and the arrival of speciality products, as well as considering seasonal offerings to dazzle visitors.

Throughout 2018 so far, we have generated pieces across both national and regional media coverage with a reach of over 100 million opportunities to see. Since starting our work with Cairn Group, the operator has enjoyed exposure in the likes of The Guardian, The Sun, The Evening Standard, The Scotsman and Chronicle Live.

Commenting on our work with Cairn Group, director Naveen Handa said: “O Communications has played an integral role in the growth of our brands, supporting with creative content, regional and national media coverage, event support and media monitoring in line with the needs of the group.

“We have seen a significant increase in web traffic, sales leads and footfall into each of our venues as a result, which comes down to a positive working relationship with our account managers, who are pro-active and an absolute pleasure to work with!”

O Communications is a creative communications agency based in Newcastle. To see more of our case studies, head over to the work section of our website.