We have been on the road at GLEE, the UK’s most popular and best-attended garden and outdoor living trade show for the retail industry, and Grand Designs Live where we discovered the latest innovations, unearthed some of next year’s biggest gardening and home trends previewed exciting unseen products.
So what will be seeing on the homes and garden landscape in 2018?
Light it up
Buzzword of the day: solar lighting and more of it. Getting the garden wired is expensive and time-consuming, so expect more and more of the market opting for solar energy power to light up their gardens. Perfect for the environmentally-conscious among us, it’s cheap, safe and radiates a low, relaxing level of lighting. The Solar Centre one of the UK’s leading eco brands was exhibiting at GLEE, displaying a huge host of innovative products including lantern, fairy lights and solar spot lights for your everyday garden through to a DIY enchanted wedding setting.
Our obsession with the Danish concept ‘hygge’ is dying down, and there’s a new trend for us to embrace in 2018.
Perfect for the British weather, Icelandic concept ‘gluggavedur’ means ‘window-weather’ and denotes the sort of weather that’s best enjoyed from inside, behind a window. Echoing the premise of the well-loved concept ‘hygge’, this new trend encourages Brits to enjoy simple home comforts, inspiring us to curl up by the fire with a mug of hot chocolate and watch the rainy scene outside.
The industrial trend doesn’t seem to be going anywhere. Bricks in the home and cement textures on floors and walls are moving out of the kitchen into every room in the house with companies like Relentless Interiors offering concrete finishes for walls, floors & furniture.
Colour palettes that draw from innovations in tech are already making waves in Silicon Valley and Austin – think pixelated oranges, digital blues and greens, and high-definition yellow. These palettes are modern and playful and are great for punctuate any room. Tech geniuses are all about the future, so it’s no wonder their style is so on trend.
The UK is becoming a nation of tech savvy consumers with millions of homes now using robotic mowers to take on the garden. The Flymo 1200 R robotic mower and McCulloch ROB R600 and R1000 mowers operate in a similar way to robotic vacuum cleaners, making their way around the garden 24 hours a day, trimming the tips of the grass to let micro clippings form mulch to feed the lawn. Without human intervention, they return to their docking station to charge, then off they go again around the garden working within their boundary wires for a consistently perfect lawn. Robotic mowers are quiet, theft-proof and emit no fumes but the most popular feature is of course that you never have to mow the lawn again.
Indoors and out, it’s all about ‘Instagrammable’
Making your garden Instagram worthy was on the tip of most people’s tongues at GLEE. The unicorn trend is hugely popular in the beauty and fashion world and this colourful trend is crossing over into the garden with playful accessories and planting. It was all about flamingos at Grand Designs Live with everything from plant pots to soft furnishings rocking these colourful birds. The demand for all that glitters, shimmers and glows doesn’t look like it is going to slow down in 2018 – look out for colours including mango, fuchsia pink and purple sprinkled with sparkling magic dust. If it looks good enough to eat, it goes.
Brands like Firemizer, an eco-friendly fuel saving gadget, even offers to make your log burner more Instagram friendly by spreading the flames evenly and creating a picture perfect fire every time.
It seems that even the most dedicated DIY-ers are looking for simple solutions to get the best results with a short cut. Experiences are more important than the purchase – it must look good (for the ultimate social media feed), feel good (to spend time in and enjoy) or do good (limit effects on the environment around us).
We’ll be watching out for how these trends develop in 2018.
O represents a wide range of homes and gardens clients across PR, blogger relations, social media and digital content – to find out more contact us at email@example.com